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Should Tobacco Advertising Be Restricted Essay, Research Paper

Should Tobacco Advertising Be Restricted

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Should tobacco advertisement be restricted? This is a really controversial issue. There is the thought that immature kids that smoke started smoke because of advertizements, but there is besides the thought that kids start smoking for other grounds. Many large, well-known baccy companies like RJ Reynolds are being sued for their advertizements. On Monday April 20th, 1998 the jury heard a testimony from Lynn Beasly, the selling frailty president of the RJ Reynolds Tobacco Company. The tribunals believed that the advertizement was directed towards kids under the age of 18, due to a papers from the RJ Reynolds Board of Directors demoing that they set a end to increase the company & # 8217 ; s market portion among 14 to 24 twelvemonth olds. Lynn Beasly claimed that she didn & # 8217 ; t cognize if an ad directed toward an 18-year-old would besides pull kids under the age of 18. She besides stated that the & # 8220 ; Joe Camel & # 8221 ; run was non intended to aim kids. Tobacco companies say that young person tobacco users are non particularly valuable to the companies. So all these cases are useless. What makes no sense is that the authorities makes more money per battalion of coffin nails than any other coffin nail company, and they & # 8217 ; re the 1s actioning and conveying up these statistics and issues.

In this instance in peculiar a sketch character was used to sell coffin nails to grownups. Many baccy companies use objects that would pull kids, like histrions and actresses and scenes in their favourite films. Tobacco advertizers besides make baccy usage seem sexy, merriment, glamourous, butch and most perniciously healthful. Directors of films put tobacco scenes in films with some of kids & # 8217 ; s favourite histrions like Will Smith, Robin Williams, Tom Cruise, Matthew McConaughey, and even the celebrated sketch character, Roger Rabbit. Some films that these histrions are in rich person had big youth box office takes, like ; & # 8220 ; A Time to Kill & # 8221 ; , & # 8220 ; Independence Day & # 8221 ; , & # 8220 ; Birdcage & # 8221 ; , & # 8220 ; Mission Impossible & # 8221 ; and & # 8220 ; Who Framed Roger Rabbit? & # 8221 ; The histrions in these films are some kids & # 8217 ; s function theoretical accounts.

There are a batch of surprising statistics that make the authorities and the people sue large baccy advertizers. Like the fact that baccy is the lone legal merchandise that causes decease and disablement when used as intended. Cigarettes kill more than 400,000 Americans every twelvemonth, that & # 8217 ; s more than AIDS, intoxicant, auto accidents, slayings, self-destructions, drugs and fires combined. Several surveies have found nicotine to be habit-forming in ways similar to those of diacetylmorphine, cocaine, and intoxicant. Smokers have about twice the hazard of holding coronary bosom disease as nonsmokers. Smokers & # 8217 ; hazard of acquiring lung malignant neoplastic disease is about 14 times than that of nonsmokers. It has taken many old ages for baccy merchandises lifelessly effects to be scientifically documented. Tobacco companies spend about $ 14 million a twenty-four hours on advertisement. Students who own coffin nail promotional points are more than four times more likely to get down smoking, compared to those who do non have these points. Eighty-six per centum of people between 12 and 17-years old who smoke prefer the three most to a great extent advertised trade names. Merely about tierce of grownup tobacco users choose these trade names. Almost 90 per centum of grownup tobacco users began at or before age 18. A recent survey showed that 34 per centum of teens began smoking as a consequence of the baccy company & # 8217 ; s promotional activities. Tobacco companies loose 3,000-5,000 clients each twenty-four hours, more than 1,000 dice from utilizing baccy as intended, the remainder dice of other causes. The baccy industry targets 1.63 million new tobacco users a twelvemonth to counterbalance for those that quit or die. The mean age of new tobacco users in the United States right now is 12. Since the 1980s, large baccy companies have supported a figure of attempts to cut down youth entree to coffin nails at retail. Thirty per centum of teens that smoke say that they were able to obtain coffin nails from retail shops. Thirty-two per centum of childs who smoke say they borrow coffin nails from people. Another 23 per centum of childs get their coffin nails by holding an old adequate individual purchase it for them. Philip Morris Tobacco Company supports the province legislative attempts that would supply tougher punishments for retail merchants who violate the minimum-age gross revenues Torahs ; they would besides curtail peddling machine location. They would besides hold punishments for grownups who purchase baccy merchandises for bush leagues and punishments for bush leagues who purchase, posses, or utilize baccy merchandises.

Large baccy companies have besides tried to cut down youth entree to tobacco in places and in communities. They have launched a print advertisement run that is running in magazines countrywide to remind parents and other grownups to maintain their coffin nails off from childs. They are besides developing an consciousness run to remind grownups that they should non be purchasing coffin nails for childs. RJ Reynolds and many other large baccy companies have the thought of big pick. They say that although it is appropriate for authoritiess and wellness governments to promote people to avoid hazardous behaviours, they do non believe that they should forbid grownups from taking to smoke. The determination as to whether or non to smoke should be left to the single grownup.

Two solutions to this job are to curtail the advertizements to things merely grownups are traveling to see and to make new advertizements against the usage of baccy by teens.

A good solution to cut down the bad effects that tobacco advertisement has on kids would be to curtail all baccy ads from anything a kid might be able to acquire their custodies on. It is a known fact that some kids watch the same telecasting as grownups, the same is true for some of the magazines they read. To curtail all the telecasting commercials that show healthy, beautiful people basking baccy merchandises would do a major difference in the ocular influence that baccy advertizers have on the younger population. To do commercials bumping the usage of the baccy and doing kids cognizant of the bad, long-run effects would be a really positive ocular influence on kids contemplating smoke. Children are really easy influenced, particularly through telecasting and magazine advertizement, so if they were to

hold advertizements bumping baccy usage so they might really see the truth about the danger of baccy. The ocular advertizement is a much more effectual method of acquiring a point across. Television has restricted the commercials, but the film industry still promotes baccy usage in today’s films. If a kid sees their favourite action hero smoke they think its cool. They will make anything to be like them, particularly today’s sketch characters. If a kid reads in a magazine that his favourite grappler fumes, that would be a major influence on him. Once once more turn outing the ocular is more powerful than the spoken word.

The advantages of this solution would be that now the 34 per centum of teens who began smoking because of the advertizements they saw will now non smoke due to the deficiency of advertizements. This will non extinguish the job, but it will decidedly diminish the sum of new minor tobacco users. This shouldn & # 8217 ; t bother the baccy companies because they claim that they do non direct their advertizements towards kids anyhow, so they would non lose any popularity or money. A batch of magazines and film managers would be willing to extinguish the usage of baccy and baccy ads, but so once more, a batch would non.

The job with this solution is to acquire the companies to extinguish the usage of baccy ads and usage. The baccy companies pay the magazines to set their ads in their magazines, a batch of money. Some magazine companies might non believe that baccy ads are that bad or the baccy companies money might be their chief part, so they will non give up the ads. And since the authorities can non make anything about the magazine ads, it & # 8217 ; s wholly up to the companies. In some films, a coffin nail is believed to finish a character. It gives them a certain personality and manner, so the film managers might non desire to give that up because it could be a really of import portion in the characters personality. Another bad portion of this solution is calculating out what magazines to curtail the ads from. Children can acquire their custodies on a batch of things, evidently if some fume, so it would be difficult to take what magazine to concentrate on.

Another solution to this job would to be to reenforce the bad effects of baccy usage utilizing commercials, hoardings, magazine articles, and newspaper articles. If kids were invariably reminded of the bad effects of baccy usage, so they would acquire the image. If every one time in a piece in between sketchs a commercial came on that said that 400,000 people die every twelvemonth of baccy usage, childs would hold all their attending on that commercial. Even if in their sketchs, the characters said bad things about baccy usage and the truths of baccy usage, the kids would understand, and they might believe twice about smoke. If a kid sees all bad things about smoke and baccy usage and no good they are decidedly more likely non to smoke. There is still the 66 per centum of adolescent tobacco users that began smoking for other grounds than the advertizements, but 34 per centum less adolescent tobacco users is better than nil. By this method, the kids would be more cognizant of the long-run effects of baccy usage, and they would recognize that it & # 8217 ; s non all good.

The lone bad thing is that the baccy advertizers would acquire a bad repute because of all the bad commercials, hoardings, newspaper articles, and magazine articles. The baccy companies might non wish this and might acquire back at the bad advertizements by increasing their selling disbursement and non diminishing it. Therefore the job wouldn & # 8217 ; t be solved.

I believe that the baccy companies should curtail all baccy ads, particularly from magazines, telecasting, and films seen largely by kids. What would necessitate to be done would be to carry on a study seeing which magazines kids from the ages 12-17 read, which telecasting shows they watch and who their favourite actresses and histrions are. Then extinguish the 1s that are least likely. It would be clear which magazine articles, telecasting shows and which histrions to extinguish baccy usage and advertizement from. This would decidedly non be an easy undertaking to carry through, but to diminish the figure of kids tobacco users would do the attempt worth it. Another trouble would be to acquire the companies to hold to this. But I besides believe that if the companies were cognizant of the bad effects of baccy and the effects the advertizements have on kids, they would alter their heads and take those factors into consideration. This suggestion will non be successful instantly, but it is the most logical solution.

If other companies were to bump baccy and its effects on national telecasting, I believe that the baccy companies would acquire huffy and would seek to acquire back at those companies by increasing selling disbursement and that would merely do the job worse. If the advertisement is merely eliminated in some magazines and some telecasting shows so the baccy companies shouldn & # 8217 ; t attention because they & # 8217 ; rhenium still doing money. Children are really easy influenced and this will extinguish the chance for them to see their function theoretical accounts smoking and it will besides insulate them from the ads in their favourite magazines. This will besides diminish the 34 per centum of teens that began smoking because of the advertizements. This will besides diminish the 86 per centum of people who smoke the three most to a great extent advertised trade names. The likelihood of kids to smoke who encounter tobacco promotional points will diminish. Ninety-percent of grownups who smoke now started before the age of 18. If all of these Numberss decrease so the overall sum of kids who smoke will diminish and about disappear.

American Lung Association. & # 8220 ; Tobacco Product Advertising and Promotion. & # 8221 ; Sept. 2000

( 17 Nov. 2000 )

Morris, Philip U.S.A. & # 8220 ; Tobacco Issues. & # 8221 ;

( 20 Dec.

2000 )

Report, FTC. & # 8220 ; Federal Trade Commission Staff Report on the Cigarette Advertising

Investigation. & # 8221 ; May 1981

( 17 Nov. 2000 )

Reynolds, RJ Tobacco Company. & # 8220 ; Health Issues. & # 8221 ;

( 17 Nov. 2000 )

Youth Media Network. & # 8220 ; Tobacco Advertising. & # 8221 ; 16 Nov. 2000

( 17 Nov. 2000 )

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